5 Reasons Your Business Needs a Blog

If blogging brings to mind wannabe writers and 90s flashbacks you need to join us in 2021, and yeah, I know the 90s were a lot more fun.

Blogs were born around the same time Britney Spears won our hearts, Eminem met Dr. Dre and Jerry Maguire was screaming "Show me the money."

Cool story, but exactly how does a blog help YOUR business?

Blogs drive traffic to your website

You could have the greatest website in the world but it would be a waste of cyberspace if no one ever found it. It also wouldn’t be great for business.

Blogs capture people’s attention, provide useful information and can lead readers back to your website. Think of them like bread crumbs to your gingerbread house. Or something like that.

And yeah, all that SEO stuff you want to ask about, blogging does that too (prime real estate, baby).

Keeps your business relevant

Search engines like Google absolutely froth over new and trending content. Blogs mean your website remains relevant and more consistent in search results. Simply, blogging keeps your website from getting stale. No one wants to buy from an abandoned business with outdated information.

Blogs can keep it fresh, like, well, Will Smith.

Connects with your audience

In a world where consumers have more choices than they can poke a stick at, it’s important for people to identify with a brand. Customers want to feel a human connection - that's you. Blogs help you to build and maintain a relationship with your audience, grow and express your brand’s personality and build trust with consumers.

Think of it like staying in touch with a friend - or a lot of friends!

Helps establish you as an industry leader or expert

The market is a crowded place these days and there’s probably a lot of businesses doing what you do, unless you're Elon Musk. Blogs help you to be heard and recognised as an industry leader or expert if you’re giving out solid advice. A blog provides a great platform to offer tips, information or updates to your audience and can become a go-to for customers seeking advice in your area of expertise.

Creates shareable and long-lasting content

Lastly, a blog is a gift that keeps on giving, both to your business and your customers. Blogs are long-lasting and can be updated so they provide consistent website traffic and therefore business (ching ching) over a long period of time.

They're also a great tool to repurpose content - blogs can be pinned to Pinterest, linked to from Instagram and Facebook, shared on LinkedIn and to provide internal links.

So, you want to start a blog but have no idea what to write? You'd like a blog to magically appear because you're too busy doing other stuff? Let's make it happen.

Blog writing services and copywriting is available here.

Got questions? Email laura@mixedbagcopy.com